Jo Murphy

As a lover of both strategy and storytelling, I excel at bringing the two together. I find your most compelling and resonant narratives and tell them in ways that deliver real results. Creativity aligned with audience insight and strategic thinking has enabled me to generate award-winning content on subjects as diverse as sustainable fibre production, women’s sexual health and the psychology of branding. Over the course of a decades-long career, I’ve journeyed from brand and marketing copywriter for the British Museum and BSI Group to speechwriter for the University of East London, magazine editor for Friends of the Earth, co-founder of an online magazine for the creative community of east London, and much, much more. Having worked across industries and sectors, I maintain interest in health, wellbeing and sustainability. I’ve written extensively on the subject of women’s sexual and reproductive health for Cora, Dame and Elvie. I’ve also written features on creativity, mindfulness and wellbeing for Breathe and Teen Breathe magazines. Active listening, open dialogue and the ability to cultivate connection is at the core of an effective content strategy, and my work as a mindset coach and yoga teacher has allowed me to strengthen these skills. I also offer mentoring and coaching services designed to unlock resilience and capacity for growth.